Oil Companies Discover 'Sustainability'
By Charles I. Burch, Prairie Writers Circle. Posted July 30, 2005.
The companies have yet to admit that no scheme for providing sustainable energy can rely on petroleum.
Sustainability is big in corporate America today. The word, that is. Once an arcane term used chiefly by foresters and agricultural researchers, "sustainable" has become the label of choice that executives use to describe their businesses.